I am a Senior Designer with extensive experience delivering innovative and commercially successful products from concept through to mass-market launch. My work integrates sustainable material selection, advanced manufacturing methods, and design expertise to create products that balance performance, style, and responsibility. I thrive at the intersection of creativity and strategy—translating insights into designs that resonate with consumers while aligning with brand and business goals. With a background spanning Industrial Design, Motorcycle Apparel, and Performance Outdoor & Lifestyle, I bring a proven ability to lead cross-functional collaboration, push boundaries, and deliver products that inspire, perform, and endure.